What must an agent ensure when representing a buyer in a transaction?

When representing a buyer in a transaction, the agent must prioritize the principal's interests above their own. This fundamental principle is rooted in the fiduciary duty that an agent has towards their client. It is essential for agents to act in good faith, with loyalty and trust, ensuring that all actions taken are in line with the buyer’s best interests. This commitment builds a solid relationship between the agent and the buyer and can lead to a successful transaction.

In contrast, securing the lowest price possible at all costs might not always align with the best interests of the buyer, especially if it means compromising on quality or desirable terms. Immediately closing all deals disregards the thorough process required to ensure that the transaction is beneficial for the buyer. Additionally, making recommendations without disclosing fees undermines transparency and trust, which are crucial components of a successful client-agent relationship. Therefore, prioritizing the principal’s interests is the key obligation of the agent in any representation.