What type of information should agents always keep confidential?

Agents are ethically and legally bound to maintain the confidentiality of personal information about their principal. This obligation is rooted in the agency relationship, where the agent owes a fiduciary duty to the principal. Personal information can include sensitive details such as financial status, personal circumstances, motivations for buying or selling, and any other private matters that the principal shares. Disclosing this information without consent could lead to a breach of trust and potential legal repercussions for the agent.

While market trends, details of competing agents, and listing information are important aspects of real estate, they do not carry the same obligation of confidentiality as personal information. Agents can discuss market trends and competing listings as part of their job to help clients make informed decisions, as this information is typically available to the public or can be shared in a way that does not compromise a principal's personal situation. Therefore, maintaining confidentiality about personal matters is crucial in upholding the integrity and trust in the agency relationship.