Who is a broker obligated to treat fairly?

A broker is obligated to treat fairly customers, sellers, and clients because the role of a broker encompasses a duty to represent their clients' interests while also adhering to ethical standards that demand fairness to all parties involved. This obligation includes ensuring that customers and other parties in a transaction are treated honestly, with transparency, and are respected throughout the negotiation process.

Clients are those individuals who have a formal agency relationship with the broker, while customers may be individuals involved in the brokerage process who are not formally represented but deserve a fair and ethical transaction experience. By treating all parties fairly, including sellers who may not be direct clients, a broker ensures that their professional conduct upholds the integrity of the industry. This broad scope of responsibility reinforces trust and promotes positive outcomes in real estate transactions.

On the contrary, the other options imply limited obligations based on specific relationships, which can undermine ethical standards that govern the brokerage profession. Treating only clients or only sellers would not fulfill the duty of care expected in a comprehensive and fair approach to all parties encountered in real estate dealings.